|"McGucken created the Hero's
Entrepreneurship Festival to raise appreciation for the
classical literature and the arts play among future generations of entrepreneurs." --The Graphic
Hey Dr. E|
hope you're having a great summer--just wanted to see if you're book has been published yet--im going to Shanghai on monday and could use a good book to read on the endless flight. If it is out let me know and maybe I could get a copy before i leave-im taking a summer school class and am in the CCB all week from 12-6 so if there is a copy maybe i could get it then. alright let me know--if not i for sure want it when im back next semester! -Brooke
The New York Times reported, "McGucken's course (Arts Entrepreneurship & Technology 101). . . rests on the principle that those who create art should have the skills to own it, profit from it and protect it. "It's about how to make your passion your profession, your avocation your vocation, and to make this long-term sustainable," he said. --New York Times Small Business "Your message to our nation's young students.a message of idealism and enlightenment.is a breath of fresh air that must--and will--find its way into the musty corridors of our colleges and business schools. Perhaps your happy acronym CREATE. (Center for Renaissance Entrepreneurship, Art, Technology, and Economics) will help. Keep up the good work!" --John C. Bogle, Founder & Former CEO of the Vanguard Group
Where Entrepreneurship Connects to the Classics
Elliot McGucken, a professor of entrepreneurship, bemoans that "a lot of schools have dismissed the idea of teaching the great books." In a recent lecture, McGucken points out that that one lesson of the classics is, "Chance favors the prepared mind. Instead of viewing risk as a bad thing, we can also view it as a good thing." . . . The classics inspired America's Declaration of Independence, which McGucken sees as an entrepreneurial document. Life has a way of "calling us to adventure," he concludes. Though many entrepreneurs launch businesses based on some "whimsical occurrence," it's their educational and life backgrounds that enable them to recognize the opportunity. Thus, John Bogle was able to found Vanguard based on a business-magazine article, while actually pursuing a "higher ideal" associated with making (fair) stock ownership available to large numbers of people. --Business Week
Feedback from the Syracuse Entreprnuership Classroom Keynote (SEC2009) Speech: THE HERO'S ODYSSEY IN ARTS ENTREPRENERUSHIP & TECHNOLOGY Here's some cool feedback (from professors @ The Syracuse Entrepreneurship Calssroom) about the "hero's odyssey" approach to entrepreneurship from the professors:
I especially appreciated the theme of your presentation, naturally because it affirmed my view that entrepreneurship is what people do if they are lucky and they'd appreciate help in doing it.
I think that entrepreneurship could be the enabler of human potential; but then I tell my classes, "I've given up on big religion in favor of entrepreneurship". . . . This is a presentation I give in Syracuse high school classes as part of a career awareness program. I've worked on this presentation for about 5 years and I was surprised and pleased to see that I had followed the monomythic hero pattern. I would sure appreciate any thoughts you might have.
Dear Elliot (Dr E), I just wanted to tell you again how enjoyable and inspiring meeting you was. As a life-long lover of mythology, discovering your research was like Christmas for my brain. I have gone over these same old stories many times from the perspective of mythology, theology, and even anthropology and etymology, but applying the classics to business gives me yet another reason to revisit these works and see them as new again. Engaging art students in business classes is challenging, and I am excited to try this new method in the fall. You have changed the way I will approach teaching entrepreneurship.
This is very good work; I feel like evangelizing it. And I probably will, Deb Streeter, Cornell eclips, has offered to help pump up my E presentation. I'll send it along; I imagine I'll link to your work.
Your research has also spawned a thoughtful analysis of the tragic figure and anti-hero. For instance, Van Gogh either sold one or zero paintings in his life (depending on who.s talking) of the over 500 he made, was kicked out of the clergy, he couldn't even get the prostitute he loved to marry him, and when his mental illness became so severe his painting suffered, he botched his own suicide, shooting himself in the stomach and taking three days to die. He suffered his entire life, yet is one of the most celebrated and cherished artists in history. He writes about the beauty he sees in mundane things all around him and his paintings truly capture that, but he could never sell that vision to others or live it himself. . . .Or Romeo and Juliet who pulled off a brilliant plan, but then died anyway because they made assumptions, were reactionary, and made hasty decisions. . . Amazon has promised to notify me when your book becomes available. I will purchase it and try to get the rest of the faculty here to too. Thanks again Elliot. It was an honor and a privilege sir.
Students from a variety of majors are coming together in a classroom setting to make their dreams come true.Dr. E has taught The Hero's Odyssey in Arts Entrepreneuership & Technology as an MBA class, a freshman seminar, an upper-level business class, and a class open to all. Law, MBA, Business, English, Film, Entrepreneurship, Computer Science, Physics, Communications, Journalism, Music, and Art students have taken the class. He has taught the class at UNC Chapel Hill and Pepperdine Univeristy, and he has lectured at places including SXSW, UCSD, UCLA, Chapman University, IHS, Duke University, Wake Forest Univeristy, Syracuse University, Harvard, and Princeton. Below please find some of the students' and lecture attendees' feedback.
Student Feedback for The Hero's Odyssey in Artistic Entrepreneurship &
A Renaissance in the Classical Liberal Arts & Economics
"The emphasis of ethics and morality throughout several of the books we read impacted how I view entrepreneurship. . . John Bogle's The Battle for The Soul of Capitalism was my favorite. . ." "This class is a dream come true!" "I loved the class and really enjoyed the reading." "I truly enjoyed this class." "I thought that Dr. E was an excellent person to teach this class, because he has so many life experiences and stories that coincide with the material. You can tell that he is very enthusiastic and loves this class, which makes it much easier for students to be excited, as well." "I learned that I can turn what I love into a living. (this is what I liked most about the class)".
"As long as you have determination and vision, it is possible to move your ideas forward." "I have learned about the importance of studying the greats (w/a capital G) for successful thinking and strategy. I have also learned about computer tech. I have my own blog, and to me that's big. Computer tech doesn't intimidate me anymore." "The professor has an excellent background and knows what he is talking about." "A book that covers the wide range of topics and material in this class would be ideal." "This class is an awesome class. The fact that we are pursuing our dreamsmakes this class very hands on. Dr. E--you have an awesome teaching method/model, and I have learned more than you will ever believe in this class." "The Hero With a Thousand Faces stood out to me the most because it is such a common theme I had never noticed before." "I loved the class and felt that I gained the knowledge to launch my venture. Thanks for a great class!" "Such a great class..." "I really enjoyed it." "Good class. Keep up the good work." "Make your passion your profession." "I've learned much more about the business of side of arts and music; I've always been passionate about music, and the class has helped me refine my passion/vision." "It has inspired me to finally stop beating around the bush and sit down and get my business started with all of my ideas." "This class has sparked my passion more than any other class. I keep seeing this dream and I know I have to do it because it is the only thing that will keep me happy. This class is my inspiration to keep doing what I am doing." "The class has given me a more structured framework to analyze the ideas I have. this make it easier to assess their feasibility and actually get started on my venture. Great source for inspiration." Applying the steps of the Hero's Odyssey to a business idea helps to see things from a completely different perspective. Great for reflection." "Great class, I really wish it was 14 weeks. Invaluable info from an academic who has first-hand experience." While writing my "Hero's Odyssey," I have had time to understand how much I care about my business ideas, and to finally decide I will do it! "The pragmatic approach and the tremendous modernity and durability of the content. This is a "real-life" course." "Dr. E --your energy, encouragement, and laid-back personality have made this class even more awesome. Thank you! Ideals are real!" "Keep this type of class going because everyone has a dream and everyone needs some help achieving it." "Our band has had about ten gigs since starting this semester. We also have a website, business cards, potential booking agency, and radio airplay." "I had almost abandoned my venture. I was losing interest in it, but the class helped respark my dedication to it." "Yes! This has been the most enlightening class that I have ever imagined. I want to develop a multitude of artistic ventures." "I've begun to think that I can really start the company that I want to. I've started small, selling stuff on ebay--eventually I want to be selling my own stuff in an online store." "We have been hugely inspired to get gigs, build a website, and put together a killer press package." "I've learned too much to name everything, but I think the most important thing I'll take away from class is the do-it-yourself mentality, and the encouragement to follow my dreams today." "I'm graduating this semester, but if I weren't, I'd definitely be interested in taking further AE&T classes." "All the information regarding internet stuff and open source software was especially interesting to me. Also discussing legal issues such as copyrights, trademarks, and patents was beneficial." "Awesome course--lots of fun! Loved the quotes and the discussion forums were so helpful! Thanks for a great (last) semester!" "This course has helped me in a variety of ways. I've learned more about how to write a business plan, trademarks, patents, and different types of businesses. I have been exposed to an abundance of new information w/ great insight along w/ links, websites, and helpful texts." (E.G.: Angel Investors, uspto.gov) "It's great--like a pep talk at the start of each weekend." "This class has made me realize you don't need to be an econ major or business major to start your own business." "This class has opened my eyes by showing me the relationship between classics such as The Odyssey and the art of entrepreneurship." "I enjoyed this class. It was focused and brought back the sense of the traditional founding ideas of an American Univeristy" "I will remember that the "Hero's Odyssey" applies not only to entrepreneurship, but to life in general. LIFE IS A ODYSSEY, and we can use lessons from the classics to help us along in that odyssey." --Student "I love Dr. E." ?Student "Thoroughly enjoyed the class." --Student "Dr. E = The Man." --Student "I enjoyed this class because it was real-life applicable and will actually benefit me in the future!" "Dr. E emphasizes taking control of your destiny-->such an inspiration, thanks!" "The emphasis of ethics and morality throughout several of the books we read impacted how I view entrepreneurship. . . John Bogle's The Battle for The Soul of Capitalism was my favorite. . ." "The books we read have given me the courage and wisdom to begin my venture." "You need to teach other professors how to run their class because it's about the student and not the professors who are full of themselves and their credentials." "Thanks so much for teaching this course Dr. E!" "The class showed me how success in entrepreneurship is really brought about via actively pursuing one's passion. Books such as The Odyssey, The Battle for The soul of Capitalism, etc. have specifically taught me that entrepreneurship is not founded in specific business practices/concepts, but in the classical ideals." "Honestly this course has inspired me to make the ideals discussed and books we read in this class a part of my life and future career. I plan on continuing to study these books for the rest of my life." "This was my favorite class!" "Before this class, I never thought about the connection between the great books and the business world. I learned a lot about the hero's odyssey." "Great class--I learned so much useful information." "Dr. E is awesome!" "You're a great teacher and an extremely interesting person. I definitely want a 45SURF shirt when you get some in!" "At first I wasn't even sure how The Odyssey would apply to business, but this class has given me a new perspective on business, life, and the real world." "The knowledge and information I accumulated in this class would be extremely helpful in launching a business." "Best. Class. Ever. Extremely useful and eye-opening to lots of new ideas."
"I have never had a class like this, and I couldn't have asked for a better one. I will remember all the ideas and insights. . ." "The class has shown me how the Hero's Odyssey is closely related to entrepreneurship and business--I had no previous knowledge nor exposure to these ideas." "I am truly enjoying this course & find it very helpful for people who are ready to take their part in the real world rather than just follow the limitations enforced by our society." "I have grown more aware of the patterns of the Hero's Odyssey andhow it follows a certain sequence of events. The main thing I have realized about entrepreneurship is that without offering something unique or different it is very hard to succeed." "This was the most interesting class I have ever taken. Even though we have no quizzes nor tests I feel I have learned so much more than I ever could by memorizing facts. It gave me knowledge and tools that I can use and apply in everyday life. It constantly kept my attention and made me want to learn more." "I will remember that to get great rewards, I cannot be afraid to take great risks. I really enjoyed the Sara Blakely/Spanx story--it gave me a lot of inspiration." "Dr. E's Great! I love it!" "what an amazing class! Thank you :)!" "The class has opened my eyes. . .I've been deeply encouraged to embrace my own Hero's Odyssey." "If there's one thing I remember from this class it will be the inspiration to overcome obstacles and to continue to "walk the path." Many business classes don't acknowledge the personal strength and moral foundation required to be successful. The way you used the classics, Bogle, and the Writer's Odyssey in the business context was very inspiring and I will never forget the lessons I've learned in this course." "Amazing class!! By far my favorite and the most insightful class I've ever been in!" "I am used to a very structured class setting but this class got me out of my comfort zone and I learned so much more . . . Thank you for taking the time to teach us." "You're inspiring Dr. E!! I'll definitely remember you!!" "I had never before considered entreprneurship to an adventure. . . Thank you very much!" "Keep up the good work!" "If I was to teach an entrepreneurship class, I would definietly use your book because it provides the foundational principles students could use in launching their venture." "A great class! I learned so much!" "Though I am not a business major, I feel like I would be able to launch a venture." "I will try to keep in contact with Dr. E after college for help w/ my business!" "I love this class--it's more like a mentorship than a high-stress environment." "A Hero's Odyssey Entrepreneurship book would be great! It'd be like this class in a referenceable nutshell!" "It's helped me with the technical aspects as well as the personal values one needs to succeed." "It's helped me so much to understand what it takes to start my own business." ARTISTIC ENTREPRENEURSHIP & TECHNOLOGY: NEW VENTURE INITIATION, PART I The Professor: 1. shows interest and enthusiasm for the course. 5/5 5. is an excellent teacher 5/5 Part III The Overall Class Experience: 13. has enhanced my ability to think clearly, logically, independently, and critically 5/5 14. has contributed to the development of my sense of personal values and moral integrity 5/5 And here's the full summary: Response PART I The Professor: 1. shows interest and enthusiasm for the coruse. 5/5 2. is available for consultation outside of the class if needed 4.91/5 3. is prepared for class and makes good use of class time 4.91/5 4. presents course material in a clear and engaging matter 4.82/5 5. is an excellent teacher 5/5
Part II The Course: 6. is well organized. 4.91/5 7. textbook and other reading assignments are appropriate in content 5/5 8. tests and other evaluations are appropriate in content and difficulty 4.73/5 9. assignments are reasonable and appropriate in content and difficulty 4.82/5 10. is demanding in comparison to other courses. 4.55/5 11. has increased my knoweldge or understanding of the subject 4.91/5 12. is excellent 4.91/5 Part III The Overall Class Experience: 13. has enhanced my ability to think clearly, logically, independently, and critically 5/5 14. has contributed to the development of my sense of personal values and moral integrity 5/5
April 20, 2005
CEI (Carolina Entrepreneurial Initiaitive) Awards Grant to Explore Development of Artistic
CHAPEL HILL, N.C. UNC faculty will explore development of a concentration in artistic entrepreneurship thanks to a $38,000 program development grant from the CEI Innovations Fund.
Dr. Elliot McGucken, professor of physics and programming, received the grant to lead development of a proposed new Artistic Entrepreneurship Initiative. . .
"The digital media revolution is fostering a natural convergence in the arts, entrepreneurship and technology," says Dr. McGucken. "This convergence provides extraordinary opportunities for UNC students and faculty, from arts management, independent record labels and video game companies to media distribution, small presses and digital rights management."
The initiative envisions a new curriculum to help artistically inclined students from the humanities and sciences explore those opportunities and create sustainable social and commercial ventures from them. A pilot course, New Media Arts, Technology and Entrepreneurship 101, will be offered Spring 2006. Students will pursue independent, semester-long projects to build ventures that incorporate technology and the arts, such as media archives, production companies, record labels, distribution centers and galleries.
The artistic entrepreneurship program would complement business and social entrepreneurship tracks launched by the CEI in the 2004-2005 academic year. The planning grant for the new program is the second awarded by the CEI Innovations Fund, which is designed to seed faculty proposals for new programs that will keep the initiative fresh and stimulating. The Campus Y received an Innovations Fund grant in the fall to develop a new Social Justice Entrepreneurs Program.